As global awareness of health continues to rise, modern consumers are shifting their skincare priorities from mere aesthetics to maintaining healthy skin.

Recently, Dr. Morita was honored with the “Most Wanted” award at the Watsons HWB Awards 2025 in Malaysia, standing out among numerous skincare brands

This recognition not only reflects the brand’s strong market performance but also highlights an important reminder for consumers: in today’s world of increasing environmental stress, hydration, protection, and repair remain the key pillars of skin health.

Watsons HWB Awards: A Leading Indicator of Asia’s Beauty Trends

The Watsons HWB (Health, Wellness, and Beauty) Awards is one of Asia’s most influential industry benchmarks. Each year, winners are selected based on a combination of sales data, consumer surveys, and brand performance.

Industry observers noted that this year’s award-winning products emphasize scientific validation and skin health rather than quick fixes or instant whitening results — a clear reflection of the evolving consumer mindset.

Hydration: The First Step Toward Healthy Skin

Our skin acts as a natural barrier, protecting against bacteria, pollutants, and UV damage. When that barrier is weakened, it can lead to dryness, sensitivity, or even inflammation.

Moisturizing plays a vital role in maintaining the skin’s water balance and stabilizing its barrier function. For daily care, products containing hyaluronic acid and vitamin B5 can effectively replenish surface moisture and improve hydration within the stratum corneum, enhancing overall skin resilience.

Beyond hydration, today’s skincare trends also prioritize repair and soothing. Urban factors such as pollution, prolonged exposure to air conditioning, and high stress can leave skin feeling tight or sensitive. Repairing masks can provide short-term relief and support to help the skin maintain stability. However, such products act on the skin’s surface and are intended as daily care support, not medical treatment.

Market Insights: Consumers Value “Healthy Skincare” and “Safe Ingredients

From a market perspective, Dr. Morita’s win in Malaysia reflects a regional trend across Asia: consumers are no longer focused solely on appearance but are increasingly emphasizing long-term skin health.

For many, choosing safe, professional, and restorative skincare products has become an integral part of their daily routine and self-care lifestyle.

Public health experts also point out that skin health is closely linked to overall well-being. Neglecting hydration and basic repair may increase the risk of dryness, allergies, and sensitivity — and over time, may even affect confidence and mental health. Thus, cultivating the three key habits of hydration, protection, and repair is essential for maintaining balanced and healthy skin.

Clean Formulations Reflect the Global Trend Toward Safe Beauty

As environmental conditions and climate patterns continue to fluctuate, skin issues have become increasingly diverse. Consumers are now more willing to invest in safe and scientifically formulated skincare products.
The award-winning Dr. Morita Hyaluronic Acid Complex Hydrating Mask embodies this movement. It features 100% Japanese hyaluronic acid essence for deep hydration and ceramides for long-lasting moisture retention. Importantly, the formula is free from alcohol, fragrance, and parabens, aligning perfectly with the global clean beauty trend.

Looking ahead, the brand — along with the broader skincare industry — will continue to advance toward a philosophy that values both health and beauty.

Conclusion

Dr. Morita’s international recognition is not only a proud achievement for the brand but also a clear signal for the skincare industry: skin health and education will continue to be at the core of future skincare trends.
When selecting products, consumers should consider not only visible results but also ingredient safety, sourcing transparency, and long-term health benefits. As dermatologists often emphasize, true beauty is not about fleeting radiance — it stems from consistent skin stability and health.

Disclaimer: This article is for informational purposes only and is not intended as medical advice or a substitute for professional treatment. Product results may vary depending on individual skin conditions and usage habits. For persistent skin concerns, please consult a qualified healthcare professional.

(Sponsored by Dr. Morita – 2024 TAISE Climate Change Art Contest for Elementary and Junior High School Students)

Skincare isn’t just for women. For the modern man, self-care is no longer optional.

Whether you’re leading meeting, networking, or just showing up with confidence, healthy skin speaks volumes.

Real men take care of their skin – not for vanity, but for confidence, health, and self-respect.

Here is how you can start building a smart, simple skincare routine that works.

Let’s break it down:

1. Cleanse Smart

Skip the all-in-one soap. Using body soap on your face can throw off your skin’s natural balance.
Use a facial cleanser made for your skin type, ideally one with amino acids to gently remove dirt and oil without stripping away moisture.

2. Hydrate & Moisturize

Dehydrated skin shows — in dullness, rough texture, and breakouts.

Moisturizing helps your face stay smooth, clear, and calm.

Moisturizing isn’t about shine, it’s about balance. It’s how your skin stays sharp and energized under pressure.

Whether you are in the office air-con or out in the sun, a good moisturizer keeps your looking fresh and professional.

3. Protect with Sunscreen

Still skipping sunscreen? You might be fast-fording your skin’s aging process.

UV exposure is the NO.1 cause of skin aging – leading to wrinkles, pigmentation, and long-term skin damage,.

Daily sunscreen isn’t about whitening the skin; it’s about preserving your skin’s youth and health.

Choose a lightweight, non-greasy SPF30+, and apply it every day.

4. Build from the inside out

Skincare products are powerful, but your daily habits matter even more.

Glowing skin starts with glowing habits:

• Sleep well
• Stay hydrated
• Eat balance meals
• Exercise regularly

These choices affect not just your skin, but your energy, focus, and health.

5. Find Your Own Routine

Skincare isn’t just about “looking younger” — it’s about sustaining the best version of yourself.

A basic routine of cleanse, moisturize, and protect takes less 3 minutes and delivers lasting results.

Over time, you can explore other products like serums or eye creams, bases on your personal skin needs.

Your skin reflects your discipline.

Taking care of your skin isn’t soft – it’s smart.

It shows your respect yourself, value your appearance, and take control of how you show up in the world.

Starting today, treat skincare as a silent reward — just for you.

Ready to elevate your routine? Explore our curated skincare range for men – because your skin deserves more than soap and hope.

Whether you’re indulging in a spa-like night at home or tackling specific skin concerns, a face mask can work wonders.

But one key question remains: How often should you actually use a facial mask?

The answer isn’t one-size-fits-all.

The ideal frequency depends on both the type of mask and your skin’s current condition.

Let’s break it down:

1. Hydrating Masks: Your Weekly Skin Saver (2–3 Times a Week)

If your skin feels dry, tight, or dehydrated, hydrating masks are your best friend.

These masks are gentle enough for regular use, typically 2 to 3 times per week.

They’re perfect for boosting moisture, soothing the skin, and improving elasticity.

Pro Tip:

Look for ingredients like hyaluronic acid, aloe vera, or glycerin for maximum hydration.

2. Whitening & Brightening Masks: Target with Care (1–2 Times a Week)

Whitening or brightening masks help reduce dark spots and uneven tone, but they’re best used just once or twice a week.

Overusing them could overwhelm your skin or reduce effectiveness due to over-exfoliation or ingredient fatigue.

Bonus Tip:

Apply in the evening and follow with sunscreen the next morning to protect your glow!

3. Cleansing & Clay Masks: Deep Clean, But Don’t Overdo It (Once a Week)

Cleansing masks, especially clay or charcoal-based ones, work wonders for removing excess oil and purifying pores.

But overuse can strip your skin’s natural barrier, leading to dryness or sensitivity.

Keep it to once a week unless you have very oily skin.

Note: Always follow up with moisturizer to rebalance your skin after using these masks.

Timing is Everything: Keep It to 10–15 Minutes

It’s not just about how often—it’s also about how long.

Leaving a mask on too long doesn’t boost results; in fact, it might do the opposite.

Most masks should be left on for no more than 10 to 15 minutes to avoid moisture loss or irritation.

Aftercare Matters: Lock in the Benefits

After removing your mask, always finish with a lotion or cream.

This step locks in hydration and maximizes the benefits of your mask treatment.

Final Thoughts: Listen to Your Skin

There’s no one-size-fits-all answer. Your masking routine should evolve based on your skin’s current needs. Hydrate more in dry seasons, cleanse more during breakouts, and brighten when your skin feels dull.

Skincare is personal—so listen to your skin, not the clock.

There are countless types of makeup removers available on the market, choosing the right one for your skin type and needs is key to effective skincare management.

Types of Makeup Removal Products

Here are the types of makeup removal products organized by Dr. Morita:

1. Micellar Water

This is a liquid water-based product that can be quickly used with cotton pads for makeup removal.

It is suitable for daily use, offering a refreshing feel while effectively removing dirt and light makeup.

When using it, be sure to saturate the cotton pad with enough micellar water to avoid tugging at the skin due to friction.

2. Cleansing Gel

With its light and jelly-like texture, cleansing gel provides a refreshing touch while offering stronger cleansing power than micellar water.

You can use the warmth of your palms to enhance the makeup removal effect by gently massaging the product without needing to emulsify it.

3. Cleansing Balm

This is a milky product that is relatively gentle and moisturizing. Its cleansing power is higher than that of cleansing gel.

To use, start with dry hands and gently massage the balm onto the skin. Emulsify it with a little water before rinsing off to ensure all makeup is effectively removed.

4. Cleansing Cream

This is a creamy or thick product that lies between cleansing milk and cleansing oil. Once in contact with the skin, it transforms into an oil-like texture, providing better cleansing power than cleansing milk. Your hands must be dry before use, and you should massage while dissolving the makeup.

5. Cleansing Oil

This is an oil-based product that has the strongest cleansing power, capable of removing waterproof makeup.

For best results, apply with dry hands on a dry face, then emulsify thoroughly with water before rinsing to prevent residue buildup.

Choosing the Right Makeup Remover

Choosing the right makeup removal product according to your skin type and daily needs is crucial.

Instead of following trends, focus on what works best for your skin’s needs.

Whether you prefer a lightweight micellar water or a deep-cleansing oil, consistency is key to maintaining a healthy skincare regimen.

What products do you use for makeup removal? Feel free to comment and share with Dr. Morita!

In today’s fast-paced world, dull skin is a common concern.

A tired complexion can affect your confidence, making your skin appear less vibrant.

Factors such as stress, lack of sleep, and environmental pollution can all take a toll on your skin’s vibrancy.

A tired complexion can impact your confidence, leaving you with less glowing, lackluster skin.

Thankfully, Dr. Morita offers 4 key skincare tips to help you regain a radiant, healthy glow!

1. Regular and gentle exfoliation to let your skin breathe

When dead skin cells build up and are not properly exfoliated, it can lead to rough and dull skin.

By gently exfoliating 1-2 times a week, removes buildup and allows your skin to breathe, revealing a smoother, more radiant glow.

Make sure to choose exfoliating products that match your skin type to avoid irritation while promoting a natural glow.

2. Boost hydration and repair

Dehydration is a major cause of dullness. Without proper hydration, your skin can lose its natural radiance.

Use skincare products that contain hydrating ingredients like hyaluronic acid helps lock in moisture, while reparative ingredients work to restore skin tone and texture.

Keep your skin plump and radiant by incorporating deep hydration into your routine.

3. Maintain healthy lifestyle habits

Addressing skin issues requires care from the inside out!

Maintaining adequate sleep, a balanced diet, and regular exercise help regulate hormones and improve circulation, which positively impact skin brightness.

4. Stay positive and manage stress

Excessive stress can affect circulation and metabolism, leading to dull skin.

Managing stress and maintaining a positive mindset are essential to maintaining healthy skin.

Keep your spirits high, and your skin will thank you!

Achieve Radiant Skin with Daily Skincare & Healthy Habits

The secret to bright, glowing skin lies in daily skincare practices and mindful lifestyle choices.

With regular exfoliation, deep hydration, healthy habits, and stress management, you can fight dullness and enjoy a fresh, radiant complexion every day!

These tips are easy to incorporate into your routine and can make a visible difference in your skin’s appearance.

Start today and let your natural glow shine through!

Over time, age and environmental factors can cause skin to lose moisture, leading to dryness, fine lines, and other visible signs of aging.

Many turn to hyaluronic acid (HA) as a solution to these issues.

Known for its hydrating and skin-repairing properties, hyaluronic acid is a key ingredient in many skincare products and treatments for its remarkable ability to improve skin health.

In this article, we’ll take a closer look at its benefits and what to consider when choosing products with hyaluronic acid.

What Is Hyaluronic Acid and What Makes It Unique?

Hyaluronic acid, also known as HA or sodium hyaluronate, is a naturally occurring, gel-like polysaccharide that is odorless and colorless.

It is renowned for its exceptional ability to retain water, holding up to 500 times its weight in moisture.

Present in connective tissues, joints, and skin, HA plays a vital role in maintaining hydration, elasticity, and lubrication.

Due to these properties, it has become a popular ingredient in medical aesthetics, supplements, and a wide range of skincare and beauty products.

The 3 Major Benefits of Hyaluronic Acid for Skin

Hyaluronic acid is celebrated as a must-have ingredient in skincare, providing comprehensive protection and repair for the skin.

Here are its top 3 benefits:

1. Deep Hydration

Hyaluronic acid doesn’t just increase moisture levels—it binds water effectively and penetrates deep into the skin, replenishing hydration for even the driest skin. This helps maintain a soft, dewy, and glowing complexion.

2. Moisture Retention

Acting like a sponge, HA retains moisture on the skin’s surface, preventing water from evaporating.

This not only keeps skin hydrated longer but also reinforces the skin barrier, offering protection against environmental stressors.

3. Anti-Aging Benefits

Aging skin naturally produces less hyaluronic acid, leading to the appearance of wrinkles and sagging.

By replenishing HA levels, you can improve skin elasticity, reduce fine lines, and maintain a smoother, more youthful look.

The Benefits of Hyaluronic Acid

Hyaluronic acid is suitable ingredient for people of all skin types and ages.

Make hyaluronic acid part of your daily skincare regimen and enjoy plump, radiant, and youthful skin every day!

Nowadays, more and more people are focusing on skincare, especially seeking different benefits like brightening and anti-aging.

But do you know how to achieve the best results from these skincare benefits?

The answer is hydration.

Hydration is the foundation of all skincare. Without it, even the most luxurious products may not deliver the desired results.

Properly hydrated skin is better equipped to absorb active ingredients.

Why Hydration Matters

We already know that cleansing is the cornerstone of skincare and an important first step.

To achieve great results, you must first focus on hydration.

If the skin isn’t properly hydrated, it can weaken its defenses, hinder the exfoliation of dead skin cells, and cause the skin to look tired.

The skin overproduces oil in an attempt to maintain moisture, which can lead to issues like dullness, blackheads, and acne.

Dr. Morita’s 3 key points for basic hydration

To ensure your skin stays healthy and radiant, here are Dr. Morita’s three essential steps for basic hydration:

1. Moisture Retention

Start by prepping your skin with a toner or hydrating mist.

These products help your skin retain moisture, creating the perfect base for the following steps.

By softening the skin, they enhance the absorption of serums, masks, and creams, ensuring you get the most out of your skincare routine.

2. Replenish Moisture

Hydration isn’t just about locking in existing moisture; it’s also about replenishing what your skin has lost.

Apply a serum or mask to deliver moisture deep into the skin, boosting its hydration levels and keeping it healthy and dewy.

3. Seal in Moisture

Use lotion or cream to form a thin barrier on the skin’s surface, preventing the previous moisture from escaping and balancing the skin’s oil and water levels.

This step locks in all the hydration from the previous steps and balances the skin’s oil and water levels, preventing moisture loss throughout the day.

Share Your Routine!

Hydration is the ultimate foundation for bright, youthful skin.

In your daily skincare routine, following these 3 steps and using products accordingly can elevate the overall effectiveness of your skincare.

How do you usually care for your skin? Share your routine with us in the comments below!

Types of Sunscreen: Physical vs. Chemical

Sunscreens generally fall into two categories: physical and chemical.

1. Physical Sunscreen
– How it works: Forms a protective barrier on the skin’s surface, reflecting and scattering UV rays.
– Advantages: Typically safer and more stable with natural ingredients, making it suitable for sensitive skin and safe for use during pregnancy.
– Disadvantages: The texture tends to be thicker and may leave a white cast on the skin.

2. Chemical Sunscreen
– How it works: Absorbs UV rays and converts them into heat, preventing damage to the skin.
– Advantages: Lightweight and easy to apply, making it suitable for oily or combination skin types.
– Disadvantages: Certain chemical ingredients may cause irritation or sensitivity, so those with sensitive skin should choose carefully.

Most sunscreen products on the market today combine both physical and chemical filters, but do you know the different textures available?

Different Textures of Sunscreen Products

1. Sunscreen Lotion:

• Description: Lighter in texture, ideal for both face and body application.
• Best for: Those who want a versatile product for daily use on the face and body. Sunscreen lotions are easy to spread and generally work well for all skin types.

2. Sunscreen Cream:

• Description: Richer and more moisturizing, perfect for dry skin types.
• Best for: People with dry or mature skin that needs extra hydration. Sunscreen creams provide a thicker barrier that helps lock in moisture while offering sun protection.

3. Sunscreen Spray:

• Description: Convenient for quick reapplication while on the go. However, be mindful of uneven application—make sure to use enough product for optimal coverage.
• Best for: Active individuals who need a fast and easy way to reapply sunscreen during outdoor activities.Sunscreen sprays are also great for hard-to-reach areas like the back.

4. Sunscreen Stick

• Description: Solid stick form that is easy to apply to targeted areas, such as the face, ears, and shoulders.
• Best for: Sunscreen sticks are perfect for on-the-go touch-ups and can be easily carried in a bag or purse.

Tips for Proper Sunscreen Application

• Apply Generously: Use about a teaspoon of sunscreen for your face and a shot glass-sized amount for your body. Make sure to apply evenly to all exposed areas.
• Reapply Regularly: Sunscreen should be reapplied every two hours, especially if you’re swimming, sweating, or spending extended time outdoors.
• Don’t Forget Commonly Missed Areas: Be sure to apply sunscreen to your ears, neck, hands, and feet—these areas are often neglected but just as vulnerable to sun damage.
• Use Daily: No matter the weather—sunny, cloudy, or rainy—sunscreen should be a part of your daily skincare routine. UVA rays can penetrate clouds and windows, so it’s important to protect your skin year-round.

Choosing the Right Sunscreen

When selecting a sunscreen, consider your skin type, daily activities, and personal preferences.

No matter it’s sunny or cloudy, sunscreen should be a part of your daily routine.
Consistent application and reapplication are key for protecting your skin and maintaining a youthful glow!

The Kinmen Marathon has gained considerable recognition across Asia. The 2025 event will be supported by sponsors such as Kinmen Kaoliang Liquor, Dr. Morita, UNI Air, Vitalon Co., All Sports, Mizuno Taiwan, BRAVELOG, Wang Doctor, Everrich Duty Free, Tianzhigui Peanut Candy, Carrefour, and United Motors Taipei.

New sponsors for 2025 include ezfly, Jin Taiwu Herbal Store, and Liangjin Ranch. Japan’s All Sports will offer free downloadable race photos for full and half marathon runners.

The Kinmen County Government is fully prepared to host runners from around the world. Online registration is now open, so don’t miss out!

The report from：China Times WOW NEWS